Our mission is to empower consumers with products backed by both science and care. After multiple family health scares, our founder and CEO has dedicated herself to researching safe ingredients and providing that knowledge to others.

The CEO and founder of Lively Laine is a wellness researcher. She's published research on workplace wellness programs, and worked with employers for over a decade to help improve their culture and the well-being of their employees. With a passion to share what she learns through research she built the brand Lively Laine.